Top 5 Virtual Fitness Programs on iOS in Italy: Q3 2023

In the third quarter of 2023, the top five virtual fitness programs on iOS in Italy showcased varied performance metrics in terms of weekly downloads, revenue, and active users. Here’s a detailed look at their trends.

Strava: Run, Bike, Hike saw its weekly revenue fluctuate, peaking at around $51.2K in mid-July and experiencing a steady decline to approximately $22K by the end of September. Downloads hovered around 3K to 4K weekly, with a noticeable spike to 4.4K in mid-August. Active users ranged between 78K and 98K, with the highest activity observed in early August.

Traininpink: Pilates e Fitness maintained a consistent revenue stream, ranging from $12.9K to $19.9K throughout the quarter. Downloads saw a significant rise from 1.1K in late August to a peak of 3.1K in early September. Active user data was not available for this app.

The revenue for komoot - hike, bike & run peaked at $22.2K in mid-August, with a decline to around $5.2K by mid-September. Downloads showed a similar trend, reaching a high of 12.5K in mid-August before falling to approximately 3.6K by the end of September. Active users increased from 33.5K in late June to a peak of 50.2K in mid-August, stabilizing around 39K towards the end of the quarter.

Buddyfit: Fitness & Yoga experienced a gradual increase in revenue, starting from $5.4K at the end of June and reaching nearly $18K by the end of September. Downloads fluctuated, with notable peaks at 1.6K in early September and 2.5K in mid-September. Active users showed a steady trend, maintaining around 9K to 10K throughout the quarter.

Finally, Wikiloc Outdoor Navigation GPS saw a consistent revenue increase, peaking at $12.7K in late August. Downloads spiked to 7K in mid-August, with active users also peaking at 15.2K during the same period before stabilizing around 10K.

These trends highlight the dynamic nature of the virtual fitness app market in Italy. For more detailed insights, visit Sensor Tower.